Unlike most grocery businesses, we started in delivery and expanded into retail. We know that more and more consumers, especially young families and professionals, now want groceries delivered. But what hasn’t changed is their love for an in-person grocery experience.
A big part of the creative process of cooking starts at the market - talking to the butcher, finding the perfect avocado, smelling the fresh cut flowers. We believe the future of urban grocery shopping is a combination of both the in-person sensorial experience combined with the flexibility of delivery within a few hours. In December of 2016 we opened our first neighborhood market at Cole & Parnassus in San Francisco and have been overwhelmed by the support we have received from the Cole Valley neighborhood.